CB4 has been acquired by GAP Inc.
Gap Inc. has acquired the New York and Tel Aviv based start-up Context-Based 4 Casting Ltd. (CB4) that uses cutting-edge AI and machine learning tools to transform retail operations, increase sales and improve the customer experience through predictive analytics and demand sensing.
CB4 builds simple, revolutionary solutions that make the shopping experience easier and more rewarding for store teams and customers. Prof. Irad Ben-Gal and Dr. Gonen Singer founded CB4, following an innovative research project in Tel Aviv University. Yoni Benshaul joined early to manage the company as a CEO. CB4 is headquartered in NYC with offices in Tel Aviv Israel and London. www.cb4.com
About Gap Inc.
Gap Inc., a collection of purpose-led lifestyle brands, is the largest American specialty apparel company offering clothing, accessories, and personal care products for men, women, and children under the Old Navy, Gap, Banana Republic, and Athleta brands. The Company uses omni-channel capabilities to bridge the digital world and physical stores to further enhance its shopping experience. Gap Inc. is guided by its purpose, Inclusive, by Design, and takes pride in creating products and experiences its customers love while doing right by its employees, communities, and planet. Gap Inc. products are available for purchase worldwide through company-operated stores, franchise stores, and e-commerce sites. Fiscal year 2020 net sales were $13.8 billion. For more information, please visit www.gapinc.com.