January 2023 RETAIL TECHNOLOGIES Chord Closes $15M To Expand Its Modern Commerce Infrastructure For DTC Companies & Omnichannel Brands Strategic capital expands Chord’s data capabilities, ushering in new features and customer insights. Chord, a Platform as a Service for modern commerce, announced a $15M Series A extension today. The round was co-led by new investor Bright Pixel Capital and existing investor Eclipse, with new investors GC1 Ventures, TechNexus Venture Collaborative and Anti Fund VC joining existing investors Imaginary Ventures, Foundation Capital and White Star Capital as participants. Chord’s modern technology stack, which combines headless commerce and data infrastructure, solves a fundamental problem in commerce: access to the most sophisticated technology that doesn’t require a massive and costly team to build and operate.The infrastructure integrates into a brand’s system and is pre-configured and instrumented for best-in-class data collection and modeling, as well as synthesized insights. “The next wave of brands and...
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