NielsenIQ acquires retail AIplatform provider ciValue
Today, NielsenIQ announced they have acquired ciValue, aSaaS (Software as a Service) vendor of choice for retailers globally that powers loyalty programswith advanced AI technology. With this acquisition, NielsenIQ’s Retail Media vertical takes its nextsteps towards enabling smarter, more automated and more scalable retail media programs.
Integrating ciValue’s global platform assets into NielsenIQ’s powerful Connect platform will provideinnovative capabilities for retailers, including audience building and insights. This dynamic platformwill also support personalization capabilities that are incremental to NielsenIQ’s core capabilities,which the retail industry relies on for critical decision making.
In today’s highly competitive marketplace, retailers require solutions that will allow them to easilyanalyze consumer data. NielsenIQ and ciValue’s solutions will enable retailers to gain insights, worksmarter and to accelerate business opportunities. By creating engagements that matter forretailers, brands and their customers, clients who leverage Connect can achieve new revenuestreams, sales growth, and increase share of wallet through customer-centric merchandising andmarketing.
NielsenIQ is the leader in providing the most complete, unbiased view of consumer behavior,globally. Powered by a groundbreaking consumer data platform and fueled by rich analyticcapabilities, NielsenIQ enables bold, confident decision-making for the world’s leading consumergoods companies and retailers. Using comprehensive data sets and measuring all transactions equally, NielsenIQ gives clients a forward-looking view into consumer behavior in order to optimize performance across all retail platforms. Our open philosophy on data integration enables the most influential consumer data sets on the planet. NielsenIQ delivers the complete truth. NielsenIQ, an Advent International portfolio company, has operations in nearly 100 markets, covering more than 90% of the world’s population.