September 2025 RETAIL TECHNOLOGIES Brand Advocacy platform, Duel, raises $16M in Series A Led by Molten Ventures and Bright Pixel Capital, the investment will supercharge Duel’s mission to help retail brands grow through the people who already love them. Duel, the leading Brand Advocacy platform helping leading retail brands including Lush, ELEMIS, Victoria’s Secret and Abercrombie & Fitch grow through their own fan and creator communities instead of traditional advertising, has raised $16 million in a Series A round. The funding was co-led by Bright Pixel and Molten Ventures, alongside existing investor Peter Bauer, founder of Mimecast. Duel empowers brands to drive sustainable growth by activating their most powerful marketing asset: their existing brand fans. It enables brands to recruit, activate, and grow fully owned networks of creators - including professionals, amateurs and emerging talent - from their everyday customers who then generate authentic content, influence purchasing behaviour, and drive...
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