October 2025 BLOG POST Why we invested in Brij by Francisco Nunes The Changing Consumer Landscape Today’s consumers connect with brands everywhere – on social, in-store, online marketplaces, and even through digital experiences built into the products themselves. We seek to connect with the brands we love, redeem rewards, or register new purchases with ease. Brands on the other hand, especially the ones selling on third-party channels, need to find ways to get direct access to the end consumer and capture critical first-party data that’s been missing from retail and marketplace purchases for decades. Introducing Brij Meet Brij, an AI engine that powers smarter data acquisition, analysis, & activation, helping consumer brands redefine omnichannel enablement by unlocking and monetizing offline customer relationships and our newest investment. At Bright Pixel Capital, we back companies building critical infrastructure for the future of commerce. Brij is one such company - addressing what we...
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