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Afresh Secures $115 Million in Series B Funding and Rolls Out its Fresh Food Technology to Thousands of Stores Across the US

August 2022 RETAIL TECHNOLOGIES Afresh Secures $115 Million in Series B Funding and Rolls Out its Fresh Food Technology to Thousands of Stores Across the US Afresh, the leading AI-powered fresh food technology provider, today announced a $115 million Series B funding round led by Spark Capital and with participation from Insight Partners, VMG Partners, and Bright Pixel Capital. Walter Robb, senior executive partner at S2G Ventures and former Co-CEO of Whole Foods Market also joins the round. All prior investors, including Maersk Growth, High Sage, and Innovation Endeavors also participated in the round, bringing the company’s total funding to $148 million. Afresh will use the investment to scale across thousands of stores and expand the footprint of its Fresh Operating System, an efficient, flexible solution for forecasting, inventory, ordering, and store operations, to support new fresh categories like meat and bakery. The funding will also be used to grow...
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