August 2025
RETAIL TECHNOLOGIES
Keychain Raises $30 Million Series B and Launches KeychainOS, an AI Operating System Set to Power the Future of CPG Manufacturing
Just 18 months post-launch, Keychain adds capital and unveils its second major product: a first-of-its-kind, AI-powered operating system designed to help manufacturers run their facilities more efficiently
Keychain, the AI-powered manufacturing platform for the consumer packaged goods industry, today announced a $30 million Series B funding round led by Wellington Management and existing investor BoxGroup, alongside other major returning investors. The new capital supports the rollout of KeychainOS, an AI based operating system that helps manufacturers manage their production cycle with greater speed, visibility, and intelligence.
This brings Keychain’s total funding to $68 million just 18 months post-launch. The momentum reflects Keychain’s rapid adoption by the industry: 8 of the top 10 retailers, and 7-Eleven and Whole Foods, use Keychain, along with 7 of the top 10 CPG brands, including General Mills. The funding also reflects Keychain’s evolution from a sourcing platform into a full-scale operating system addressing the $1 trillion market for manufacturing CPG goods.
“We’ve grown quickly because the demand is clear. Manufacturers are being asked to do more with less, and the systems they rely on simply aren’t built for today’s complexity,” said Oisin Hanrahan, Co-founder and CEO of Keychain. “Applying AI allows KeychainOS to give manufacturers a smarter, faster way to run their facilities, and it’s already delivering real results.”
Unlike traditional enterprise resource planning (ERP) systems like Oracle, QAD or Plex–which take months or years to implement, and then require add ons like TraceGains or Redzone to be usable–KeychainOS deploys in days and is purpose-built for CPG. Manufacturers are already using it to manage safety, reduce waste, predict bottlenecks, and improve planning in real time.
“Keychain is an ambitious new approach to connect buyers with manufacturers,” said Tom Hermes, Vice President Sourcing & Product Development, Whole Foods Market. “The tool allows our teams to better identify prospective manufacturers who can meet the requirements of our product roadmap.”
Since its launch in February 2024, Keychain’s AI powered sourcing platform has grown to facilitate more than $1 billion in manufacturing projects monthly and brought over 20,000 brands and retailers into the ecosystem. The company recently expanded into the beauty and personal care sector, demonstrating its applicability across consumer goods categories.
“Keychain has demonstrated a strong ability to bring new products to market quickly while scaling their operations effectively,” said Molly Breiner, Sector Lead, Private Climate Investing at Wellington Management. “Their approach addresses clear gaps in the CPG supply chain by offering a more streamlined and connected alternative to traditional ERP systems to create a more efficient, resilient, and connected ecosystem for manufacturers.”
With this new funding and the launch of KeychainOS, Keychain will continue to expand into new CPG verticals and advance its AI offerings to meet growing demand, further establishing itself as the ultimate modern operating system for manufacturing.
Interested brands, retailers, and manufacturers can apply to join at www.keychain.com.
About Keychain
Keychain is an AI-powered platform for CPG manufacturing that works with brands and retailers to bring clarity and convenience to the process of creating products that consumers love. The company is backed by leading investment firms Lightspeed Venture Partners, BoxGroup, Wellington, SV Angel and industry leaders General Mills, The Hershey Company, Schreiber Foods, and Rich’s Food. Keychain has built a network of over 30,000 manufacturers and over 20,000 brands and retailers. The company’s proprietary, AI-powered platform helps brands quickly find the perfect manufacturing partners. Keychain is headquartered in New York, with offices in Austin and Delhi.
About Bright Pixel Capital
Bright Pixel Capital is the technology investment arm of the multinational group Sonae. With special focus on cybersecurity, infrastructure software, retail technologies, business applications and emerging tech, it has a portfolio of more than 60 companies, from early to growth stages. Bright Pixel Capital Capital Capital acts as a partner that brings specialized know-how, global footprint, and a wealth of experience in helping companies from early stage to IPO.
