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RETAIL TECHNOLOGIES

By RETAIL TECHNOLOGIES

Sales Layer Raises $25m Series B Funding from PeakSpan Capital to Expand B2B PIM Platform Globally

June 2022 RETAIL TECHNOLOGIES Sales Layer Raises $25m Series B Funding from PeakSpan Capital to Expand B2B PIM Platform Globally Sales Layer, the leading PIM (Product Information Management) SaaS platform provider for B2B, has today announced that it has raised $25m in Series B funding, led by PeakSpan Capital with participation from its Series A investors. The funding follows on from the $3.5m raised by Sales Layer’s Series A investors, Swanlaab and Bright Pixel, in 2020. PeakSpan Capital is a growth equity firm based in New York City and San Mateo, CA with a portfolio of high-growth software businesses and over $1.5B in AUM. The investment will support Sales Layer in scaling and evolving within the maturing e-commerce landscape. The Series B will accelerate Sales Layer’s rapid global growth, hiring across all functions while continuing the expansion of international operations. Alongside the evolution of its product roadmap, Sales Layer will...
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By RETAIL TECHNOLOGIES

Customer data and marketing platform Ometria raises $40M to automate CRM growth for retailers

November 2021 RETAIL TECHNOLOGY Customer data and marketing platform Ometria raises $40M to automate CRM growth for retailers Customer data and marketing platform, Ometria, announces today that it has completed a $40M Series C round, led by InfraVia Growth, with participation from existing investors Octopus Ventures, Sonae IM, Summit Action, Adjuvo, Columbia Lake Partners as well as many early investors, including Chairman Lance Batchelor. This brings its total funding to over $75M. The funding will be used to triple the size of the company’s product and engineering team in order to further accelerate the development of the Ometria solution, and of the platform’s AI-based optimisation layer: the Ometria Co-Marketer™. As brands strive to succeed in the current retail climate, offering seamless customer experiences is a core driver of differentiation and growth. With consumers gaining more control about what personal data they share and with whom, it’s never been more important...
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By RETAIL TECHNOLOGIES

Inovretail appoints new CEO

September 2021 RETAIL TECHNOLOGIES Inovretail appoints new CEO The retail technology specialist, invested by Sonae IM, chooses Norwegian Trond Kongrød to lead its next phase of growth Inovretail has appointed Trond Kongrød as new CEO. Trond brings more than 25 years of leadership experience at retailers and technology companies and will be focusing on accelerating the company’s internationalization. Inovretail is part of the portfolio of Sonae IM, the investment arm of Sonae and a leading retail tech investor. The company’s software is used by retailers like Levi’s or Adidas to bring omnichannel and digital capabilities to the stores. With a comprehensive and in-depth knowledge of the sector specifics across Europe, Trond Kongrød joins Inovretail after six years as the SVP EMEA of StrongPoint, a company focused on e-commerce logistics, payment and shrinkage solutions for retailers. In addition to the SVP position, Trond Kongrød was responsible during the last 4 years...
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By RETAIL TECHNOLOGIES

Sellforte raises €4M funding to bring science to marketing

March 2021 RETAIL TECHNOLOGIES Sellforte raises €4M funding to bring science to marketing After growing threefold in the past 12 months, funding from Sonae IM, Bonnier Ventures, and Icebreaker.vc will further accelerate Sellforte’s expansion in Europe Sellforte, an AI-powered marketing optimization platform, has raised €4M in funding led by Sonae IM, with Bonnier Ventures and Icebreaker.vc also participating in the round. The company will use the capital to hire new talent to scale R&D on its product offering and further expand its operations internationally. The complexity of marketing measurement has increased over the years, as there are numerous factors like fragmented media, promotions, pricing, and assortment changes that affect a company’s sales and profitability. But as the recent Gartner Marketing Data and Analytics survey points out, analytics influences only 54% of marketing decisions. Amongst the top reasons marketers have not been able to utilize analytics in decision making are bad...
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By RETAIL TECHNOLOGIES

Sales Layer has secured €3.5 million in a Series A investment round led by Sonae IM

May 2020 RETAIL TECHNOLOGIES Sales Layer has secured €3.5 million in a Series A investment round led by Sonae IM Sales Layer today announced that it has raised €3.5 million in Series A financing led by European-based corporate investor Sonae IM. Hispano-israeli venture capital Swanlaab Venture Factory and corporate investor Global Omnium joined the round. The funding will enable Sales Layer to scale international operations, invest in sales and marketing, expand its operational infrastructure as growth demands and provide further support for its customer success teams. Increased scope Founded by entrepreneurs Álvaro Verdoy and Iban Borràs, Sales Layer has become one of the leading solutions in Product Information Management, helping brands and retailers to transform their catalogs into a digital, enriched and multichannel control centre. PIM technology is replacing outdated in-house or legacy tools for the sharing of product information. The disruptive technology uses a cloud-based catalog management platform to...
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By RETAIL TECHNOLOGIES

Ometria raises $21m Series B to usher in new era in retail marketing

September 2019 RETAIL TECHNOLOGIES Ometria raises $21m Series B to usher in new era in retail marketing Ometria, the customer marketing platform for retailers, today announces that it has raised $21m in Series B funding The funding will be used to accelerate Ometria’s product development, expanding the platform’s specialist retail marketing capabilities and further innovating the AI-based technology being developed at Ometria Labs for the company’s 200 retailer clients. Off the back of the funding round Ometria also opens its first US-based operation in New York, establishing a team on the ground to help US retailers better communicate with their customers. Octopus Ventures led the round, with existing investors Sonae IM, Summit Action, Samos and Adjuvo, as well as ten early angel investors, making further investments. Marieke Christmann from Octopus Ventures and Eduardo Piedade from Sonae IM both join Ometria’s board. In recent years, consumers have become increasingly frustrated at...
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By RETAIL TECHNOLOGIES

Daisy Intelligence Raises C$10 Million in Funding to Scale its AI Platform

September 2019 RETAIL TECHNOLOGIES Daisy Intelligence Raises C$10 Million in Funding to Scale its AI Platform Series A investment round by Framework Venture Partners and Sonae IM Daisy Intelligence announced that it has raised C$10 million (Canadian dollars, c. €7M) in Series A financing led by Framework Venture Partners and partnered by European-based corporate investor, Sonae IM. The funding will enable Daisy to expand globally, invest in sales and marketing, provide further support for its customer success teams, and expand its operational infrastructure as growth demands. Daisy’s AI-powered technology platform helps retailers and insurance companies generate significantly improved financial results by delivering business recommendations and automating complex processes beyond human capability. Daisy is driving a revolution in retail with its core AI SaaS platform, adding intelligence and automation to merchandising decisions. Daisy has helped its retail clients increase year over year, same store sales an average of 2.9% by optimizing...
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By RETAIL TECHNOLOGIES

ciValue Named a Gartner Cool Vendor in Retail for Excellent Execution of Customer Expectations

June 2019 RETAIL TECHNOLOGIES ciValue Named a Gartner Cool Vendor in Retail for Excellent Execution of Customer Expectations ciValue believes the recognition validates its customer-centric AI & monetization solution for FMCG retailers to personalize the customer experience to grow the bottom line ciValue enables FMCG retailers to drive revenue, strengthen their collaboration with product suppliers, and increase customer share of wallet with deep, flexible personalization and customer analytics. The powerful AI innovations allow retailers and suppliers to understand customers’ key preferences and ever-evolving needs, coordinate their joint sales and marketing activities, and deliver the personalization required to give customers exactly what they want. Its mission is to transform retail from a zero-sum game to an “everybody wins” game for retailers, suppliers, and customers. To achieve this, the company delivers an advanced AI-based, collaborative analytics and relationship marketing platform that helps retail marketers and product suppliers focus directly on consumers. According...
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By RETAIL TECHNOLOGIES

CB4 Raises $16 million series B to further deliver AI software to brick & mortar retail

April 2019 RETAIL TECHNOLOGIES CB4 Raises $16 million series B to further deliver AI software to brick & mortar retail Retail operations and IT teams improve floor execution and customer experience through CB4’s pattern-recognition AI software CB4, an AI software company for brick and mortar retail teams, announced their completed series B for $16M. The round was led by Octopus Ventures with the participation of Sonae IM and existing investors Sequoia Capital and Pereg Ventures. Octopus Ventures is one of Europe’s largest Venture Capital teams, with successful exits from Microsoft, Twitter, Amazon, and Google. “You read a lot about ecommerce giants, but online sales account for just 14% of the total retail market share,” said Eyal Rabinovich, a partner at Octopus. “This leaves a huge opportunity for brands that can provide a better and more efficient shopping experience to their customers. The demand for easy-to-integrated and easy-to-use technologies with proven...
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By RETAIL TECHNOLOGIES

ViSenze raises $20 Million Series C in a co-led funding round by Sonae IM and Gobi Partners

March 2019 RETAIL TECHNOLOGIES ViSenze raises $20 Million Series C in a co-led funding round by Sonae IM and Gobi Partners This latest funding round enables the artificial intelligence company to further invest in its penetration among smartphone manufacturers, as well as with consumer and social communication applications ViSenze, the artificial intelligence company powering visual commerce, today announced it has raised $20 million in Series C funding. Sonae IM, European-based corporate venture investor specializing in retail and telco tech as well as cybersecurity and Gobi Partners, a venture capital firm focusing on innovative technologies in China, Hong Kong, and Southeast Asia co-led the round with participation from a number of new investors as well as existing investor Rakuten. Founded in 2012, ViSenze is experiencing significant global expansion with over 80 employees, offices in Singapore, China, the United Kingdom, the United States, South Korea, and Japan, as well as global customers...
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