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RETAIL TECHNOLOGIES
September 2025

Brand Advocacy platform, Duel, raises $16M in Series A

Led by Molten Ventures and Bright Pixel Capital, the investment will supercharge Duel’s mission to help retail brands grow through the people who already love them

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By BLOG POST

Why we invested in Brij by Francisco Nunes

October 2025 BLOG POST Why we invested in Brij by Francisco Nunes The Changing Consumer Landscape Today’s consumers connect with brands everywhere – on social, in-store, online marketplaces, and even through digital experiences built into the products themselves. We seek to connect with the brands we love, redeem rewards, or register new purchases with ease. Brands on the other hand, especially the ones selling on third-party channels, need to find ways to get direct access to the end consumer and capture critical first-party data that’s been missing from retail and marketplace purchases for decades. Introducing Brij Meet Brij, an AI engine that powers smarter data acquisition, analysis, & activation, helping consumer brands redefine omnichannel enablement by unlocking and monetizing offline customer relationships and our newest investment. At Bright Pixel Capital, we back companies building critical infrastructure for the future of commerce. Brij is one such company - addressing what we...
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By BLOG POST

Why we invested in Duel by Miguel Bagulho

October 2025 BLOG POST Why we invested in Duel by Miguel Bagulho Social Media’s Growing Influence on Consumer Behavior Gone are the days of Facebook (now Meta) IPO, where everyone was absolutely astonished by the $ 100Bn valuation (note: current market cap is $ 1.9Tn). Over the years, we have witnessed the explosion of different social platforms, with billions of active users. This trend was accelerated in a post-Covid era, where social media’s role in the consumer purchase journey expanded on a global scale and particularly in young generations, to a point that we hear “TikTok is the new search”. It is now common for us to turn to social networks when we need inspiration before buying something new. For example, someone might browse Instagram to see trending outfits before updating their wardrobe, or check TikTok reviews of the latest skincare products to decide which one to try. Others scroll...
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By BLOG POST, Destacado

Brand Advocacy platform, Duel, raises $16M in Series A

September 2025 RETAIL TECHNOLOGIES Brand Advocacy platform, Duel, raises $16M in Series A Led by Molten Ventures and Bright Pixel Capital, the investment will supercharge Duel’s mission to help retail brands grow through the people who already love them. Duel, the leading Brand Advocacy platform helping leading retail brands including Lush, ELEMIS, Victoria’s Secret and Abercrombie & Fitch grow through their own fan and creator communities instead of traditional advertising, has raised $16 million in a Series A round. The funding was co-led by Bright Pixel and Molten Ventures, alongside existing investor Peter Bauer, founder of Mimecast. Duel empowers brands to drive sustainable growth by activating their most powerful marketing asset: their existing brand fans. It enables brands to recruit, activate, and grow fully owned networks of creators - including professionals, amateurs and emerging talent - from their everyday customers who then generate authentic content, influence purchasing behaviour, and drive...
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