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BLOG POST
October 2025

Why we invest in Brij by Francisco Nunes

In this article, Francisco Nunes explains the reasoning behind Bright Pixel’s investment in Brij.

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By BLOG POST

Why we invested in Duel by Miguel Bagulho

October 2025 BLOG POST Why we invested in Duel by Miguel Bagulho Social Media’s Growing Influence on Consumer Behavior Gone are the days of Facebook (now Meta) IPO, where everyone was absolutely astonished by the $ 100Bn valuation (note: current market cap is $ 1.9Tn). Over the years, we have witnessed the explosion of different social platforms, with billions of active users. This trend was accelerated in a post-Covid era, where social media’s role in the consumer purchase journey expanded on a global scale and particularly in young generations, to a point that we hear “TikTok is the new search”. It is now common for us to turn to social networks when we need inspiration before buying something new. For example, someone might browse Instagram to see trending outfits before updating their wardrobe, or check TikTok reviews of the latest skincare products to decide which one to try. Others scroll...
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By RETAIL TECHNOLOGIES

Brand Advocacy platform, Duel, raises $16M in Series A

September 2025 RETAIL TECHNOLOGIES Brand Advocacy platform, Duel, raises $16M in Series A Led by Molten Ventures and Bright Pixel Capital, the investment will supercharge Duel’s mission to help retail brands grow through the people who already love them. Duel, the leading Brand Advocacy platform helping leading retail brands including Lush, ELEMIS, Victoria’s Secret and Abercrombie & Fitch grow through their own fan and creator communities instead of traditional advertising, has raised $16 million in a Series A round. The funding was co-led by Bright Pixel and Molten Ventures, alongside existing investor Peter Bauer, founder of Mimecast. Duel empowers brands to drive sustainable growth by activating their most powerful marketing asset: their existing brand fans. It enables brands to recruit, activate, and grow fully owned networks of creators - including professionals, amateurs and emerging talent - from their everyday customers who then generate authentic content, influence purchasing behaviour, and drive...
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By BUSINESS APPLICATIONS

Bria Announces Series B Extension Backed by Bright Pixel Capital

September 2025 BUSINESS APPS Bria Announces Series B Extension Backed by Bright Pixel Capital Investment will enable Bria to expand its visual generative AI Platform-as-a-Service (PaaS) and redefine the future of content creation at scale. Bria, a leading visual generative AI platform-as-a-service (PaaS) empowering enterprises to create scalable and compliant visual content, today announced a notable strategic investment from Bright Pixel Capital. This partnership will enable Bria to expand its cutting-edge AI technology, enhancing the development of AI-driven visual products for businesses with an emphasis on transparency, control, and privacy protection, and to accelerate the adoption of its platform across industries such as advertising, media, retail, gaming, and e-commerce. The investment is an extension of Bria’s $40 million Series B funding round, led by Red Dot Capital with participation from Maor Investment, Entrée Capital, GFT Ventures, Intel Capital, and In-Venture. Bria’s visual generative AI PaaS is designed to help businesses...
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