November 2021 RETAIL TECHNOLOGY Customer data and marketing platform Ometria raises $40M to automate CRM growth for retailers Customer data and marketing platform, Ometria, announces today that it has completed a $40M Series C round, led by InfraVia Growth, with participation from existing investors Octopus Ventures, Sonae IM, Summit Action, Adjuvo, Columbia Lake Partners as well as many early investors, including Chairman Lance Batchelor. This brings its total funding to over $75M. The funding will be used to triple the size of the company’s product and engineering team in order to further accelerate the development of the Ometria solution, and of the platform’s AI-based optimisation layer: the Ometria Co-Marketer™. As brands strive to succeed in the current retail climate, offering seamless customer experiences is a core driver of differentiation and growth. With consumers gaining more control about what personal data they share and with whom, it’s never been more important...
Read More