ciValue Named a Gartner Cool Vendor in Retail for Excellent Execution of Customer Expectations
ciValue believes the recognition validates its customer-centric AI & monetization solution for FMCG retailers to personalize the customer experience to grow the bottom line
ciValue enables FMCG retailers to drive revenue, strengthen their collaboration with product suppliers, and increase customer share of wallet with deep, flexible personalization and customer analytics.
The powerful AI innovations allow retailers and suppliers to understand customers’ key preferences and ever-evolving needs, coordinate their joint sales and marketing activities, and deliver the personalization required to give customers exactly what they want.
Its mission is to transform retail from a zero-sum game to an “everybody wins” game for retailers, suppliers, and customers. To achieve this, the company delivers an advanced AI-based, collaborative analytics and relationship marketing platform that helps retail marketers and product suppliers focus directly on consumers.
According to Gartner analysts in the Cool Vendors in Retail for Excellent Execution of Customer Expectations report, “Retailers create competitive differentiation and drive growth by enabling associates to deliver experiences that exceed customer expectations.”
ciValue was founded in 2014 by Beni Basel and Gilad Cohen, experienced second-time entrepreneurs and has offices in New York, Paris, and Tel Aviv. The company empowers FMCG retailers to leverage their customer data and insights in a fast, scalable and personalized manner to increase customers’ lifetime value and their share of suppliers’ marketing budget. Leveraging data science and proprietary algorithms, ciValue offers advanced and action-driven customer and category intelligence resulting in same-store revenue uplift. Up and running within 6-8 weeks, ciValue is a fast time-to-value SaaS product, with the power to create targeted, segmented and personalized offers within hours. It is a unique marketing collaboration tool, transforming retail into an “everybody wins” opportunity for retailers, suppliers and customers.