October 2016 SONAE The value added of a crystal ball Do you know what we did this summer? When everybody was already packing to go on vacations, we managed to close our 4th investment this year in InovRetail, a retail technology company. InovRetail is based in Porto and was founded by a team of IT consultants for retail that added another bunch of experts in areas like software development and data science. The end result? Well, you have a complete set of data-driven solutions focused on improving the customer experience and operations in-store. They leveraged on their retail expertise to collect and analyse store data that could improve revenues and optimize operations. By data I mean anything that can be measured: sales, stocks, store temperature, products displayed, even music loudness and store humidity. From this, they were able to bootstrap and launch another range of complementary products. The most relevant...
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