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June 2022


Sales Layer Raises $25m Series B Funding from PeakSpan Capital to Expand B2B PIM Platform Globally

Sales Layer, the leading PIM (Product Information Management) SaaS platform provider for B2B, has today announced that it has raised $25m in Series B funding, led by PeakSpan Capital with participation from its Series A investors. The funding follows on from the $3.5m raised by Sales Layer’s Series A investors, Swanlaab and Bright Pixel, in 2020.

PeakSpan Capital is a growth equity firm based in New York City and San Mateo, CA with a portfolio of high-growth software businesses and over $1.5B in AUM. The investment will support Sales Layer in scaling and evolving within the maturing e-commerce landscape.

The Series B will accelerate Sales Layer’s rapid global growth, hiring across all functions while continuing the expansion of international operations. Alongside the evolution of its product roadmap, Sales Layer will continue to reach new customers and increase its presence in the UK and US markets. With 100% growth year-on-year since 2017, Sales Layer will use this investment to solidify its position as the number one PIM solution in the B2B space.

Jack Freeman, Partner at PeakSpan Capital comments on the recent investment: “We’ve been tracking the PIM space for several years and know the industry is poised for substantial growth in light of growing product complexity, an explosion of new channels and the continued rise in E-Commerce volume. We identified Sales Layer last year as an emerging player with a clear focus and opportunity to win the B2B PIM space and have since witnessed the business innovate and scale rapidly on a global basis. We’re excited for the future with Sales Layer and see ample opportunities to scale the team, product and customer base further.”

Álvaro Verdoy, Founder & CEO of Sales Layer, explained: “PeakSpan was the strongest VC candidate for Sales Layer. Its team had a very elaborate thesis around e-commerce, supply chain and digital transformation, where PIM plays a very important role. Furthermore, PeakSpan’s experience scaling European businesses in the US will help us to accelerate our expansion.”

Following Sales Layer’s Series A funding round in 2020, which was launched to scale globally to offer international operations and strengthen its infrastructure, previous investors Swanlaab and Bright Pixel Capital have continued to support the company throughout the expansion.

Miguel Bagulho, Investment Director of Bright Pixel Capital added: “We are thrilled to continue to support Sales Layer in this new phase of growth. We know from experience how key product information is and Sales Layer’s solution plays a key role in solving this problem for retailers, brands and B2B players.”

Mark Kavelaars, Founding Partner at Swanlaab also said: “We have been accompanying the Sales Layer team since its initial seed round and four years after we are extremely confident in the team’s capacity to scale its unique offering in the B2B PIM sector. This new phase comes as no surprise since Sales Layer has continuously demonstrated its potential for becoming a worldwide key player in the space”.

After closing out the Series B investment round, Sales Layer is excited to play an even greater and more pivotal role in international digital ecommerce.

To find out more information, please visit:

About Sales Layer

Sales Layer is a PIM (Product Information Management) SaaS platform that allows teams to easily upload, analyze and enhance their product information and data. Products can then be showcased on every platform, app and marketplace in the world with just a simple few clicks – saving hundreds of working hours every single year.

Founded in 2013, Sales Layer has since grown rapidly, serving clients worldwide and operating offices internationally.

Sales Layer is a market-leader, partnering with Google Manufacturer, Amazon Vendor, BigCommerce and Mercado Libre and working with clients such as Teka, Rexel, ACCIONA and AkzoNobel. Sales Layer PIM offers integration with Google, Amazon, Shopify and Magento, amongst a number of other selling platforms.

For more information, please visit

About PeakSpan Capital

PeakSpan Capital is a growth equity firm based in New York City and San Mateo. Having partnered with over 30 high-growth software businesses and with $1.5B+ in AUM, PeakSpan’s mission is to be the partner of choice for growth-stage entrepreneurial teams who are building amazing software targeted at business buyers of all sizes.

PeakSpan combines deep domain expertise within a select number of themes with a homegrown, proprietary technology platform providing visibility into company and market performance, to help disruptive entrepreneurs drive resilient, risk-adjusted value creation.

To learn more about PeakSpan Capital and its portfolio, please visit