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RETAIL TECHNOLOGIES

By RETAIL TECHNOLOGIES

Harmonya Raises $20M Series A to Transform CPG and Retail with AI-Powered Product Data

September 2023 RETAIL TECHNOLOGIES Harmonya Raises $20M Series A to Transform CPG and Retail with AI-Powered Product Data The platform allows companies to spot and react to current consumer trends, by providing AI-generated product attributes from titles, descriptions, ingredients, reviews, and more. Harmonya, a software company transforming CPG and retail with AI-powered product data, announced today their $20M Series A, bringing their total funding to $25M. The round was led by Bright Pixel Capital with the participation of existing investor Team8, as well as Arc Investors, J Ventures, Silicon Road Ventures, Allen & Company, LiveRamp Ventures, and Susa Ventures. The funds will be used to further develop Harmonya’s proprietary generative AI technology, enhance its suite of tools, and scale its go-to-market operations. The current product data infrastructure used by major retailers and consumer packaged goods companies relies on outdated, static data models that lack a granular understanding of individual products....
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By RETAIL TECHNOLOGIES

Mayan raises $5M Series A to expand ads optimization platform for Amazon sellers

March 2023 RETAIL TECHNOLOGIES Mayan raises $5M Series A to expand ads optimization platform for Amazon sellers SaaS platform will accelerate development of data automations and launch self-serve suite to drive seller performance. Mayan, a fully-remote company which builds best-in-class optimization and automation technology for Amazon sellers, has raised a $5M Series A round of funding, led by Bright Pixel (former Sonae IM). This adds to the $2M of seed funding Mayan had raised just a year prior from investors including Y Combinator, Global Founders Capital, Alumni Ventures Group, ESAS Ventures, and Alarko Ventures. Mayan will use the capital to further accelerate the development of advertising automations and to launch a self-serve advertising solution. This new solution will arrive at a lower price point than their base offering that includes an expert dedicated account manager. Mayan is also releasing a free analytics and forecasting suite for Amazon sellers that seek...
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Chord Closes $15M To Expand Its Modern Commerce Infrastructure For DTC Companies & Omnichannel Brands

January 2023 RETAIL TECHNOLOGIES Chord Closes $15M To Expand Its Modern Commerce Infrastructure For DTC Companies & Omnichannel Brands Strategic capital expands Chord’s data capabilities, ushering in new features and customer insights. Chord, a Platform as a Service for modern commerce, announced a $15M Series A extension today. The round was co-led by new investor Bright Pixel Capital and existing investor Eclipse, with new investors GC1 Ventures, TechNexus Venture Collaborative and Anti Fund VC joining existing investors Imaginary Ventures, Foundation Capital and White Star Capital as participants. Chord’s modern technology stack, which combines headless commerce and data infrastructure, solves a fundamental problem in commerce: access to the most sophisticated technology that doesn’t require a massive and costly team to build and operate.The infrastructure integrates into a brand’s system and is pre-configured and instrumented for best-in-class data collection and modeling, as well as synthesized insights. “The next wave of brands and...
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By RETAIL TECHNOLOGIES

Afresh Secures $115 Million in Series B Funding and Rolls Out its Fresh Food Technology to Thousands of Stores Across the US

August 2022 RETAIL TECHNOLOGIES Afresh Secures $115 Million in Series B Funding and Rolls Out its Fresh Food Technology to Thousands of Stores Across the US Afresh, the leading AI-powered fresh food technology provider, today announced a $115 million Series B funding round led by Spark Capital and with participation from Insight Partners, VMG Partners, and Bright Pixel Capital. Walter Robb, senior executive partner at S2G Ventures and former Co-CEO of Whole Foods Market also joins the round. All prior investors, including Maersk Growth, High Sage, and Innovation Endeavors also participated in the round, bringing the company’s total funding to $148 million. Afresh will use the investment to scale across thousands of stores and expand the footprint of its Fresh Operating System, an efficient, flexible solution for forecasting, inventory, ordering, and store operations, to support new fresh categories like meat and bakery. The funding will also be used to grow...
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By RETAIL TECHNOLOGIES

Sales Layer Raises $25m Series B Funding from PeakSpan Capital to Expand B2B PIM Platform Globally

June 2022 RETAIL TECHNOLOGIES Sales Layer Raises $25m Series B Funding from PeakSpan Capital to Expand B2B PIM Platform Globally Sales Layer, the leading PIM (Product Information Management) SaaS platform provider for B2B, has today announced that it has raised $25m in Series B funding, led by PeakSpan Capital with participation from its Series A investors. The funding follows on from the $3.5m raised by Sales Layer’s Series A investors, Swanlaab and Bright Pixel, in 2020. PeakSpan Capital is a growth equity firm based in New York City and San Mateo, CA with a portfolio of high-growth software businesses and over $1.5B in AUM. The investment will support Sales Layer in scaling and evolving within the maturing e-commerce landscape. The Series B will accelerate Sales Layer’s rapid global growth, hiring across all functions while continuing the expansion of international operations. Alongside the evolution of its product roadmap, Sales Layer will...
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By RETAIL TECHNOLOGIES

Customer data and marketing platform Ometria raises $40M to automate CRM growth for retailers

November 2021 RETAIL TECHNOLOGY Customer data and marketing platform Ometria raises $40M to automate CRM growth for retailers Customer data and marketing platform, Ometria, announces today that it has completed a $40M Series C round, led by InfraVia Growth, with participation from existing investors Octopus Ventures, Sonae IM, Summit Action, Adjuvo, Columbia Lake Partners as well as many early investors, including Chairman Lance Batchelor. This brings its total funding to over $75M. The funding will be used to triple the size of the company’s product and engineering team in order to further accelerate the development of the Ometria solution, and of the platform’s AI-based optimisation layer: the Ometria Co-Marketer™. As brands strive to succeed in the current retail climate, offering seamless customer experiences is a core driver of differentiation and growth. With consumers gaining more control about what personal data they share and with whom, it’s never been more important...
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By RETAIL TECHNOLOGIES

Inovretail appoints new CEO

September 2021 RETAIL TECHNOLOGIES Inovretail appoints new CEO The retail technology specialist, invested by Sonae IM, chooses Norwegian Trond Kongrød to lead its next phase of growth Inovretail has appointed Trond Kongrød as new CEO. Trond brings more than 25 years of leadership experience at retailers and technology companies and will be focusing on accelerating the company’s internationalization. Inovretail is part of the portfolio of Sonae IM, the investment arm of Sonae and a leading retail tech investor. The company’s software is used by retailers like Levi’s or Adidas to bring omnichannel and digital capabilities to the stores. With a comprehensive and in-depth knowledge of the sector specifics across Europe, Trond Kongrød joins Inovretail after six years as the SVP EMEA of StrongPoint, a company focused on e-commerce logistics, payment and shrinkage solutions for retailers. In addition to the SVP position, Trond Kongrød was responsible during the last 4 years...
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By RETAIL TECHNOLOGIES

Sellforte raises €4M funding to bring science to marketing

March 2021 RETAIL TECHNOLOGIES Sellforte raises €4M funding to bring science to marketing After growing threefold in the past 12 months, funding from Sonae IM, Bonnier Ventures, and Icebreaker.vc will further accelerate Sellforte’s expansion in Europe Sellforte, an AI-powered marketing optimization platform, has raised €4M in funding led by Sonae IM, with Bonnier Ventures and Icebreaker.vc also participating in the round. The company will use the capital to hire new talent to scale R&D on its product offering and further expand its operations internationally. The complexity of marketing measurement has increased over the years, as there are numerous factors like fragmented media, promotions, pricing, and assortment changes that affect a company’s sales and profitability. But as the recent Gartner Marketing Data and Analytics survey points out, analytics influences only 54% of marketing decisions. Amongst the top reasons marketers have not been able to utilize analytics in decision making are bad...
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By RETAIL TECHNOLOGIES

Sales Layer has secured €3.5 million in a Series A investment round led by Sonae IM

May 2020 RETAIL TECHNOLOGIES Sales Layer has secured €3.5 million in a Series A investment round led by Sonae IM Sales Layer today announced that it has raised €3.5 million in Series A financing led by European-based corporate investor Sonae IM. Hispano-israeli venture capital Swanlaab Venture Factory and corporate investor Global Omnium joined the round. The funding will enable Sales Layer to scale international operations, invest in sales and marketing, expand its operational infrastructure as growth demands and provide further support for its customer success teams. Increased scope Founded by entrepreneurs Álvaro Verdoy and Iban Borràs, Sales Layer has become one of the leading solutions in Product Information Management, helping brands and retailers to transform their catalogs into a digital, enriched and multichannel control centre. PIM technology is replacing outdated in-house or legacy tools for the sharing of product information. The disruptive technology uses a cloud-based catalog management platform to...
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By RETAIL TECHNOLOGIES

Ometria raises $21m Series B to usher in new era in retail marketing

September 2019 RETAIL TECHNOLOGIES Ometria raises $21m Series B to usher in new era in retail marketing Ometria, the customer marketing platform for retailers, today announces that it has raised $21m in Series B funding The funding will be used to accelerate Ometria’s product development, expanding the platform’s specialist retail marketing capabilities and further innovating the AI-based technology being developed at Ometria Labs for the company’s 200 retailer clients. Off the back of the funding round Ometria also opens its first US-based operation in New York, establishing a team on the ground to help US retailers better communicate with their customers. Octopus Ventures led the round, with existing investors Sonae IM, Summit Action, Samos and Adjuvo, as well as ten early angel investors, making further investments. Marieke Christmann from Octopus Ventures and Eduardo Piedade from Sonae IM both join Ometria’s board. In recent years, consumers have become increasingly frustrated at...
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